Pay-Per-Click Advertising
Wouldn't it be nice to only pay for ads that get results? With Pay-Per-Click advertising you can do just that.
With traditional forms of advertising you must reach a very large number of people in order to generate a few results. With Pay-Per-Click advertising you only pay for those individuals that are already actively searching for your products or services.
Pay-Per-Click advertising allows you to control how much you are willing to spend by bidding on keywords and phrases. Your bid in conjunction with the overall score of your page determines the placement of your ad. Depending on the competitiveness for your target keywords and phrases, bids may range from a few pennies to a few dollars per click. It's like EBay for ad placement.